6 Ways to Know if a Brand Audit is for you
If you know that something in your brand or business is not quite right but you can’t put your finger on what, a brand audit could be for you. There are many aspects of your branding, product, website or even your internal organisation (or lack there of!) that can be holding your brand back without you even knowing it. Here are some of the ways you might be able to find out if you need a brand audit.
1. You have no defined marketing strategy
Whether you’re not sure how to start marketing your brand or you feel like you’ve tried everything with not-so-great results. Marketing is not any one thing, it touches almost every aspect of your brand, you’re likely already doing it, everyday, you just need to make it work harder for you. Maybe you have all the ideas but no idea how to organise or prioritise them to make the most growth.
2. You need help prioritising or organising
Are you feeling negative about your business? If you always feel overwhelmed & not sure where to start or what to prioritise, you may need a little help to reorganise your process. Not just in your studio or workspace but in your mindset too.
3. You don’t know who your target audience is
Maybe you just want to make beautiful things. You don’t know who you are specifically speaking to, who will buy your jewellery or why they should buy from you? Knowing your target audience if difficult but it is one of the biggest parts of running a successful brand and making sales. If you want to hear more about attracting your ideal audience check it out here.
4. You don’t know what content to create
Are you grasping at content straws? Being led by online trends, bandwagons or trying your best but creating content which gets low engagement? Linked to knowing your audience, you need to know what topics will resonates with them. You also need to find a happy medium between neglecting the whole thing, and constantly feeling like it’s your number one priority.
5. You don’t know your product margins
Do you know how how to price your jewellery or products & how much profit each of your sales actually brings in? Do you know how to analyse sales or how many sales you need to make to be a profitable business? Are you thinking about wholesale but are stuck on the pricing? Don’t let the figures hold you back anymore.
6. You have an ineffective website
Is your website, old or out of date? Is it slow to load and maybe even boring for your customers to use? Are you lost when it comes to search engine optimisation (SEO)? Maybe you have persistently low traffic & conversion rates or you don’t know how to analyse your website metrics to get noticed & grow your brand. We can’t all be tech experts but when it comes to online businesses, your website is obviously crucial.
There are so many benefits to a brand audit. After a day dedicated to digging into your band together you receive a report of actionable feedback and steps to go forward with. You gain clarity of vision, mission, visual branding & voice, as well as insight your product offering & processes. A tailored-to-you strategy to market your brand and defined approach to content creation. Improved understanding of website analytics & how to interpret them for growth. Recommendations for improving website search engine optimisation (SEO). All of this haA full day dedicated to digging into your band.
If you’re still unsure of what you need help with and how I can support you get in touch or book a discovery call.